TechTrusGadgets - Vendors from China, Huawei, continues to prove that their products have less quality compared to other vendors such as Apple and Samsung. Therefore, Huawei is not only trying to launch a top-quality product, but also collaborates with renowned partners.
Southern Pacific Regional Marketing Director Marketing Device Huawei Technologies (Malaysia), Matthew Ho, said that the awareness (consciousness) of the brand Huawei continued to grow. British consulting firm, Brand Finance, in May released a list of the "Top 100 Most Valuable Global Brands" and Huawei ranked 47th on the list.
This achievement, said Matthew, thanks to a variety of things including product quality and cooperation with important partners. "We are working with various key partners such as Google's Nexus series and the newest Leica to P9," Matthew said when met in London, England, on Friday (08/04/2016). Leica cooperation with Huawei is expected to bring to a new level.
Huawei confident collaboration with the iconic vendor in the realm of photography that will be able to provide better quality and experience on a smartphone. Likewise, Marketing Director of Huawei Consumer Business Group Indonesia, Ellen Angerani Gunawan, exposing targets this year Huawei is a brand which consumers loved.
To that end, Huawei Indonesia is also trying to increase consumer confidence in the brand. "We have three strategies in launching a product that is in terms of quality, the use of the latest technology and after-sales service. Coupled collaboration with Leica, is expected to help realize our target," said Ellen. Although not dismiss the existence of negative stereotypes about the quality of Chinese products, Ellen confident cooperation with Leica will help foster consumer confidence.
Moreover, said Ellen, cooperative assessment process that took over three years certainly will not be in vain. "When collaborating with various companies such as Leica, they definitely do some research beforehand. They certainly do not want to work together if our products 'cheap'. This is one way of increasing consumer confidence in our brands," said Ellen.
No comments: